Jaggery is minimally processed sugar made from sugarcane juice. Post-filtration juice is cleansed with a natural cleanser- Sukhlai & then further subjected to graded heating. After boiling the sugarcane juice, the concentrated juice is air-cooled and is then either moulded into a solid shape or converted into a powdered form.

Bebe jaggery is made from the best & freshest canes grown in the fertile Doab region of Muzaffarnagar, UP. Largely, the cane crops are irrigated using mineral-rich Ganges water. Muzaffarnagar's jaggery has got a GI-certified tag as its jaggery is world famous, and Muzaffarnagar is the largest Gud Mandi in Asia. Bebe jaggery is made traditionally and hygienically in small batches, refined with natural cleansers.

Jaggery is a wholesome, nutritious and natural sweetener with medicinal values, whereas white sugar is simply just calories. Per 100g of Jaggery contains Energy KCal 385, Calcium 4mg, Phosphorous 2mg, Potassium 40 ug, Iron 0.5mg, Zinc 0.3mg, Sodium 25mg, Riboflavin Traces, Thiamine Traces, and Niacin Traces. While White Sugar contains only 100g of Carbohydrates.

Jaggery has complex sugar unlike white sugar and gives energy for a longer period. It has vitamins, and minerals like iron, calcium, magnesium, potassium, riboflavin, and thiamine.