The sugar cane industry is one of the Largest in india and Muzaffarnagar in Uttar Pradesh is the leading producer.
Muzaffarnagar is located in the middle of highly fertile upper Ganga-Yamuna Doab region, Sugar and jaggery production are important industries in the district. District Muzaffarnagar alone has 8 sugar mills. As a result of the farming activities around, the city is an important hub of jaggery trading business.
Established: in 2016. Bebe foods is a startup, with now 3 years of experience. It is a venture of Countryside Enterprises Private Limited. Bebe foods manufacturing plant is state of the art facility under the technical guidance of professionals from the industry. It is being incubated by Startup Oasis under the invent program which is an initiative by RIICO and CIIE.
Bebe foods is buying cane from mostly the marginal farmers and paying them in time to ensure the farmers are taken care off. We are also helping farmers with training and good quality seeds through government bodies.
The reason why bebe foods is able to create a place in an already cluttered and competitive market space is due to the following-
• We are pioneer to introduce powdered jaggery in Sachets.
• Our Jaggery is available throughout the year
• The traceability of produce through batch number which gives details of village from where it is procured
• We have an extensive range of jaggery variants.
Make Jaggery a household sweetener in this era of healthy food.
A leader in B2B segment in the space of healthy sweeteners. Inclusive growth and opportunity for both our partners and bebe foods Conscious, clean and healthy food first.