About us

How We Started

The sugar cane industry is one of the Largest in india and Muzaffarnagar in Uttar Pradesh is the leading producer.

Muzaffarnagar is located in the middle of highly fertile upper Ganga-Yamuna Doab region, Sugar and jaggery production are important industries in the district. District Muzaffarnagar alone has 8 sugar mills. As a result of the farming activities around, the city is an important hub of jaggery trading business.


Established: in 2016. Bebe foods is a startup, with now 3 years of experience. It is a venture of Countryside Enterprises Private Limited. Bebe foods manufacturing plant is state of the art facility under the technical guidance of professionals from the industry. It is being incubated by Startup Oasis under the invent program which is an initiative by RIICO and CIIE.

Bebe foods is buying cane from mostly the marginal farmers and paying them in time to ensure the farmers are taken care off. We are also helping farmers with training and good quality seeds through government bodies.

The reason why bebe foods is able to create a place in an already cluttered and competitive market space is due to the following-
• We are pioneer to introduce powdered jaggery in Sachets.
• Our Jaggery is available throughout the year
• The traceability of produce through batch number which gives details of village from where it is procured
• We have an extensive range of jaggery variants.

Make Jaggery a household sweetener in this era of healthy food.

A leader in B2B segment in the space of healthy sweeteners. Inclusive growth and opportunity for both our partners and bebe foods Conscious, clean and healthy food first.

Why Bebe Foods

Bebe foods has transformed the way local, traditional small scale Jaggery is manufactured, into a mid-size state of the art processing plant to ensure hygienic, chemical-free processing of jaggery where no waste is generated. This state of the art setup aims to improve productivity, quality, hygiene and storability of Jaggery throughout the year.

Farmers are struggling in the face of dwindling incomes and rising debts, Bebe foods has engaged with these small marginal farmer partners to generate stable income for them. Bebe Foods is also committed to giving clean and hygienic jaggery to end customers. The jaggery from Bebe Foods is produced without the use of chemicals, so the jaggery retains many vital vitamins and minerals, such as calcium, phosphorus, magnesium, and potassium. At Bebe foods we do not use of harsh chemicals, such as sulfur dioxide, phosphoric acid, and bleaching agents that strip the jaggery of vitamins, minerals, and phytonutrients, leaving what nutritionists refer to as "empty calories.” and chemical residues.

In fact, jaggery has a mineral content approximately 50 times greater than refined sugar and five times more than brown sugar. Just a teaspoon of jaggery delivers approximately 3-5 mg of calcium, 3-5 mg phosphorous, 6 mg magnesium, and 45 mg of potassium.